Viral marketing- What is Viral Marketing? Types of viral marketing techniques
Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. A popular example of successful viral marketing is Hotmail, a company now owned by Microsoft, that promoted its services and its own advertisers’ messages in every user’s email notes.
Who uses it
Viral marketing can be effective as a stand-alone tool or as part of a larger marketing campaign. It can be used by both large and small companies but can be especially attractive to smaller business, as it can be more cost-effective than traditional marketing efforts.
Viral marketing has been used by energy drink companies, movies and even political campaigns to generate marketing buzz.
Advantages and disadvantages
There are various advantages and disadvantages of viral marketing. The advantages include lower advertising costs, fast growth, mainstream media exposure, and rapid lead generation.
What is the most effective viral marketing campaign you have seen?
The disadvantages to consider viral marketing include the nuisance factor. Due to a large amount of email people receive daily, viral marketing messages may be viewed as spam. Another consideration is negative marketing buzz. A message may not be construed as intended and could be discussed in a negative manner. Viral marketing can also be hard to measure.