Create a Professional Web Design for Your Home Page
There’s no place like home in professional Web design – the homepage, that is.
When you create a website homepage, keep in mind that first impressions truly are everything. More than any other page on your site, your homepage’s professional Web design should help your visitors answer several key questions about your business.
Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage’s professional Web design must also be “sticky” – meaning it must encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.
Add a Logo Design
Little things can make a big difference in professional Web design, and that is certainly the case with adding a logo design to your homepage. A professional Web design company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images.JPG, .EPS, and.TIF — so you can use your new branded logo in the Web design or in print marketing materials.
You’ll need to tell visitors about yourself – and do it fast. As soon as a visitor arrives at your homepage, the clock is ticking. If your professional Web design does not point them directly to the information they want, they may lose interest in your Web design and your company. One popular way to accomplish this — add an “About Us” page to the navigation of your professional web design.
Here, professional Web design takes its cue from print design. Just like a newspaper’s major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.
Test for Compatibility
When you create a website homepage, remember that not all browsers — including Internet Explorer®, Netscape®, and Mozilla® – were created equal. Keeping your professional Web design simple can help you capture the largest possible audience. To be sure, though, you’ll need to test your website from multiple browsers.
Once you create a website homepage that satisfies your needs, you may be tempted to leave it that way for quite some time. Think again – the “if it’s not broke, don’t fix it” rule doesn’t apply to professional Web design. In order for your site’s professional Web design to keep visitors and search engines coming back for more, it must be altered regularly.
When done in moderation, the homepage can be a good place to display small graphics representing the rewards and recognition you’ve received from your clients and industry peers. By adding these graphics when you create a website homepage, you can strengthen your professional Web design by convincing visitors that you are a legitimate business worthy of their time.
With so much depending on your homepage, it’s important to get it right. When you’re ready to create a website homepage yourself or work with a professional Web design company, remember these simple suggestions for a professional web design that encourages visitors to stick around.